Chapter 5 seemed to be an overall summery of the previous chapters. This chapter discusses the importance of someone in the PR field being knowledgeable of how the economy affects their company. When the chapter discusses publicly owned organizations it says that the government has set aside some time to help people invest in corporations, and to avoid corporations from becoming a monopoly. The book goes on to say that just because someone holds stocks in a company, or has invested in the company, does not necessarily mean that they have any control over the company at all. It is important for a company to know about their stocks, and pay attention to it.
It is very important for a PR specialist to stay professional, instead of letting their personal opinions get in the way of the company’s overall goal. Case 5-2 Harvard Industries had many different strategies. The company was afraid that the best thing for the company to do would be to file bankruptcy. They got together with PCI and worked out a plan on how to make the company more successful. Company supporters were given the opportunity to call in and give their opinion about what the company needs to do to regain success. This tactic was very successful, and made employees, and stock holders feel like they were really apart of the company.
No comments:
Post a Comment